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Custom Real Estate Website Creation: what you need to know!

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Creating a custom real estate website is essential for standing out in today’s competitive market. A well-designed website can showcase your listings, provide valuable information to potential buyers and sellers, and serve as a powerful marketing tool. In this guide, we’ll cover everything you need to know about custom real estate website creation, from choosing the right design elements to implementing effective SEO strategies. By working with a specialized real estate SEO company, you can ensure your site is optimized for search engines, attracting more clients and driving business success. Let’s dive into the key aspects of creating a standout real estate website.

We are currently in a tense real estate market context : Rates are increasing, banks are strengthening their requirements in terms of loan agreements. In fact, buyers are becoming rarer. In addition, COVID has accelerated the digitalization of the sector. Buyers and sellers have turned massively to the internet to continue carrying out their real estate transactions. It is therefore crucial for real estate players to be present and for this the creation of a tailor-made website is essential. A quick overview.

The real estate website: 1st player in your visibility

The real estate website must first of all be a visible site. When we talk about visibility, we mainly talk about Google SEO. It is therefore necessary that the website is optimized for natural referencing (SEO) . For this, certain pages are essential and must be particularly careful: the home page and the property pages.

In a sector where image is key, your site must also allow you to highlight real estate. We must therefore give pride of place to images and videos. You also need to make sure your website is optimized for mobile. In fact, almost 50% of consultations on real estate sites are done on mobile today.

The metrics that are important at this stage are visits, bounce rate, etc. These are good indicators for measuring the appeal of a real estate website, whether you are a real estate agency, a management company or a real estate developer.

PS: to increase your visibility, the site is not your only asset. In real estate (but not only that), social networks are often very effective (notably Instagram & LinkedIn) as is online advertising (even if more competitive).

The real estate website request generator for your advisors :

Your site must also allow you to generate requests : whether they are sales or rental mandates or even investors or partners. The real estate website must therefore be optimized for conversion. There are several important features that must be implemented on your website.

Creation of clear conversion points on your property or operations pages (call-to-actions, forms, chatbot, etc.);

Creation of conversion pages (landing page) to offer guides or resources (Pinel Guide, etc.);

Newsletters to offer content to your subscribers.

So that your visitors can find a property, you must also give them the opportunity to quickly find what they are looking for. A search engine is an essential element in creating a real estate website.

Deliver an end-to-end customer experience:

In the overall customer journey, the website is often dedicated only to the visibility and acquisition phase. But what happens once the contact becomes a customer? The latter also needs digital and aspires to follow the stages of their journey also online. Your website must therefore offer a customer area.

Let’s take some examples of common use cases in real estate:

As a real estate agency, the seller will appreciate being able to consult visits to their property on a calendar, being able to communicate online with their advisor;

As a real estate developer, your buyers will be very happy to be able to consult the progress of a program or the payment schedule. One thing is certain, your partners and customers expect a great digital experience from you!

Adding a CRM to your website: the winning duo!

Who says digitalized customer journey says CRM. For the real estate website to achieve its full power, you must be able to add a CRM to it. Contact requests must be collected and followed up. Advisors can thus have a history of all interactions with prospects and customers.

In the same way, private spaces (previously mentioned) must be capable of using CRM information. Displaying the schedule requires being able to know the client’s exact payment status but also correlate it to the progress of the project.

Today, as a real estate player, you have several options:

Use a property management tool which generally offers the possibility of creating a site (Apimo, Hektor, etc.); Use a site creation tool which also offers simplified management of your property (Immobilier.net, Immo2.pro, Netty.fr…); Use a CRM and a website creation tool (for example with a “HubSpot CRM + HubSpot CMS” or “Eudonet CRM immobilier + WordPress” combo).

On behalf of this real estate developer, we created a tailor-made website. By building its information system around the HubSpot solution, Bouygues Immobilier Belgium is able to stand out from the competition in an increasingly competitive market , increase its productivity and improve the customer and employee experience.

On the website, we find the presentation of the real estate programs with the lots available, the presentation of the company or even content around the real estate market. We have also developed a web application, namely a customer area, which allows all customers to connect to a space to follow the progress of their real estate program.


Creating a custom real estate website involves several key steps to ensure it stands out in a competitive market. By focusing on user-friendly design, high-quality images, detailed property listings, and robust search functionality, you can provide an exceptional user experience. Implementing SEO strategies, including relevant keywords and optimized metadata, is crucial for improving your search engine rankings and attracting more potential buyers and sellers. Additionally, working with a specialized real estate SEO company can help tailor your website to meet industry standards and effectively target your audience. By combining these elements, you can create a powerful online presence that promotes your real estate business and drives success


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